If you run an SMB, you know the feeling: days disappear into meetings, calls, support, invoicing – everything except finding new customers. Sales doesn’t stall for lack of drive. It stalls because time runs out.
What if sales kept moving while you did something else?
Sales automation is no longer just for the big guys
It used to mean heavy CRM projects, months-long rollouts, specialist skills, and five-figure budgets. Modern tech changed the game. Now you can get going in hours – for a fraction of the time, cost, and hassle.
Today’s sales automation keeps the essentials in your hands (direction, pace, quality), while you suddenly run 1–2 hours of systematic sales work every day – without doing it yourself. Your own sales assistant works alongside you, doing exactly what you’d do… if only the day had a couple more hours.
How AI saves time and brings in deals
With a system like Zefram, automation is not mass blasting or cold robot-speak.
It means the service:
- finds companies that match your criteria
- identifies the right decision-makers and their contact details
- analyzes company context and answers: is this a relevant customer for us?
- writes a tailored message with clear, specific reasons to care
- sends it
- tracks replies and sends follow-ups as needed
- updates your CRM with the essentials
The result is action – not (just) reports.
Less doing, more outcomes
The question isn’t how much you do; it’s how much you produce.
Classic sales math: Volume × Quality (conversion) × Deal value. You need all three – but in an era of AI-powered noise flooding inboxes and phone lines, pushing volume rarely improves outcomes. It dents your brand and can make sales value go negative.
Choose to stand out on quality – by being genuinely relevant. Side benefit: selling gets a lot more enjoyable when you know you’re on the right mission.
A mini case
Imagine this:
- You sell a €1,000 service and want €10,000/month → 10 deals.
- First target: secure qualified meetings.
Per company, the time looks like this:
- Company research: 2 min
- Find decision-maker: 1 min
- Find contact details: 2 min
- Write a tailored message & send: 10 min
- Check if a follow-up is due: 2 min
- Write & send follow-ups: 6 min
- Call: 2 min
- CRM updates: 3 min
Total: ~28 minutes per company.
Without automation
If your contact-to-deal conversion is 3.3%, you need ~300 contacts to hit 10 deals.
Time: 300 × 28 min = 140 hours – nearly 7 hours per workday in a typical month. Unrealistic.
So you drop email, follow-ups, and CRM, and focus on calls only: ~35 hours/month, about 1.7 hours/day. More realistic – still not fun.
With Zefram
Zefram has time. It analyzes each company using a rich data graph and public sources, then turns that into individualized, relevant arguments. It also drives systematic execution, including well-timed follow-ups.
If better targeting and messaging lift conversion to, say, 5%, you now need 200 contacts.
Time at 28 min each: ~93 hours for the month – still >4 hours/day.
Here’s the kicker: Zefram does ~93% of that work (26 of the 28 minutes: research, contacts, drafting, sending, follow-ups, CRM). You step in for judgment calls and key conversations.
And even if conversion stayed flat, you’d still save roughly two workdays just on finding contact details.
You spend your time on what’s far more valuable.
Human sales – with superhuman consistency
Zefram handles the routines predictably, the way you would if you had infinite time.
You’re still the captain and the ship moves fast – but you don’t have to stand on the bridge all day.