In today’s B2B sales, effort alone doesn’t cut it anymore. The winners stand out by how efficiently they process information – and turn it into valuable action. A great example is Datagorilla from Turku, which has quickly established itself as a front-runner in intelligent data solutions and sales support services.
Datagorilla – a window into public-sector procurement
Datagorilla isn’t a traditional provider of contact lists. It’s a strategic sales partner – especially for companies selling to public-sector organizations. Their innovative Pöytäkirjavahti makes something easy that used to take a huge amount of work: you can identify relevant public procurements and needs early, so you can influence, prepare, and present your solution at the right time.
When a company’s core competence is producing high-quality decision-maker data and market insight, it goes without saying the bar for sales tools is high.
Zefram and Datagorilla: precise targeting and quality at the center
Sales works best when targeting is precise, timing is right, and value is communicated clearly. In this case, building target audiences combined Zefram’s company database with a few of Datagorilla’s own data points. That made it possible to reach more relevant companies – and to build sharper, more compelling arguments.
Zefram’s role in Datagorilla’s day-to-day work has been to streamline the sales process and add structure. Automation takes care of routine outreach, so salespeople can use their expertise where it matters most.
Datagorilla’s CEO, Oskari Heinämäki, describes the change like this:
Zefram has clearly made our sales easier and more straightforward. With email automation, sales work is more systematic, and salespeople no longer need to focus only on cold leads—there’s also time to handle warmer opportunities and move deals forward.
The onboarding was smooth and everything works in daily life exactly as it should. I’m happy to recommend Zefram.
Results without delay
As technology moves faster, speed becomes an advantage. For Datagorilla, the most significant thing was that results and time savings showed up immediately after implementation. When manual work decreases and targeting becomes sharper, the sales team can focus on what’s most valuable: high-quality customer interactions and building growth.